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FIRST EDITION, title in red and black within an ornate woodcut architectural border with woodcut arms within architectural border on verso woodcut historiated and decorated initials, occasional early ink marginalia and finger posts, including an early ink drawing of a ?woodpecker or similar employed as a 'finger post' to b1, small repaired hole to m2, affecting a couple of letters recto and verso, marginal browning mostly to ff., encroaching on text in a few instances (especially sig p. at end), small marginal repairs to a number of ff., including outer edge of title, antique style limp vellum ties, [Palau 263182 & 287547], 4to, [Alcala de Henares], [Juan de Bocar], 1541. A rare copy of the first Spanish work on Rhetoric. Miguel de Salinas believed that there should be greater accessibility to the rhetorical tradition. And so, by writing in the vernacular it opened up the subject to those Spanish speakers without a firm grasp of classical languages, in which many of the other rhetorical texts were written. Provenance: Joseph Campi (early ink inscriptions to foot of n4); Hieronymi ?Sedda (early ink inscription below colophon).