The IBM Way: Insights into the World's Most Successful Marketing Organization

By: Shook, Robert L.; Rodgers, Buck

Price: £8.50

Quantity: 1 available

Book Condition: Good


With a foreword by Thomas J. Peters. Interesting to look back twenty years after publication on one of the greatest sales and marketing organizations ever assembled. Clean, bright hardback in an unclipped d/w. Light bow to rear board - 235 pages including index. Next post dispatch from the UK.

Title: The IBM Way: Insights into the World's Most Successful Marketing Organization

Author Name: Shook, Robert L.; Rodgers, Buck

Categories: Business, Money & Economics,

Edition: First Edition

Publisher: New York, NY, USA, Harper & Row: 1988

ISBN Number: 0060155221

ISBN Number 13: 9780060155223

Binding: Hard Cover

Book Condition: Good

Jacket Condition: Good

Size: 8vo - over 7¾" - 9¾" tall

Seller ID: 029175

Keywords: MARKETING INTERNATIONAL BUSINESS MACHINES ECONOMICS,