Marketing Communications: Frameworks, Theories and Applications

By: Fill, Chris

Price: £25.00

Quantity: 1 available

Book Condition: Very Good


Seeks to provide an alternative academic perspective enabling both practitioners and students to consider the subject from a more critical and analytical position. 656 pages. Unread but some light creasing to covers and soiling to fore edge. Not text affected.

Title: Marketing Communications: Frameworks, Theories and Applications

Author Name: Fill, Chris

Categories: ZVAB, Business, Money & Economics,

Edition: Second Edition

Publisher: Harlow, Essex, Prentice-Hall: 1998

ISBN Number: 0130102296

ISBN Number 13: 9780130102294

Binding: Soft Cover

Book Condition: Very Good

Size: 4to

Seller ID: 033071

Keywords: MANAGEMENT BUSINESS ADMINISTRATION ECONOMICS MARKETING,