By: Carter, Sandra and Kelly, Tessa (editors)
Maidenhead, Berkshire, McGraw-Hill Book Co Ltd: 1991
Seller ID: 020221
Binding: Soft Cover
Condition: Near Fine
Explains why direct marketing has huge potential and that when targeted well provides the most effective and profitable marketing medium. Unread paperback - 288 pages including index. Slightest signs of storage. Next post dispatch. View More...