Author:Carter, Sandra and Kelly, Tessa (editors)

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The BDMA Direct Marketing Desk Reference

By: Carter, Sandra and Kelly, Tessa (editors)

Price: £7.50

Publisher: Maidenhead, Berkshire, McGraw-Hill Book Co Ltd: 1991

Seller ID: 020221

ISBN: 0077074866

Condition: Near Fine


Explains why direct marketing has huge potential and that when targeted well provides the most effective and profitable marketing medium. Unread paperback - 288 pages including index. Slightest signs of storage. Next post dispatch. View more info